Riff: Your AI Copilot for Customer Discovery
Like having an expert co-founder in every interview. Riff captures insights, spots patterns, and helps you ask the right questions—turning chaotic discovery into systematic learning. Your AI copilot for finding product-market fit.
<27s
Conversation Processing Time
100%
Quote Capture
14x
Faster Analysis
0
Lost Insights
Turn 50 Interviews Into Your Next Fundraise
Stop losing insights in Google Docs at 2am. Riff extracts structured insights from any transcript—Zoom, Otter, Grain, or raw text—so every customer conversation counts toward product-market fit.
- Upload hour-long interview transcripts and get structured insights faster than you can read them.
- Every powerful customer statement is captured, tagged, and searchable for investor meetings.
- Track patterns across all interviews. See which pain points matter most and what assumptions need pivoting.
Customer Discovery Analysis
Marcus R. (Finance Director) • 52 min interview
Strong Buyer SignalFinTech B2B
92
Insight Score
Pain Validation
98%
Solution Willingness
89%
Budget Authority
94%
Urgency Timeline
86%
Key Insights
Extremely strong pain validation - spends $50K/year on current broken solution
Decision maker confirmed - has budget authority and 3-month timeline
Willing to pay 3x current solution cost for 10x time savings
From Transcript to Insights in One Click
Upload any transcript and get structured insights automatically. No more manual note-taking, pattern hunting, or lost quotes. Riff does the heavy lifting so you can focus on building.
- Drag-drop from Zoom, Otter, Grain, Loom, or paste raw text. Riff handles all transcript formats.
- Pain points, current solutions, workflows, and quotes—all automatically organized and ranked.
- Notion-ready summaries, investor snippets, CSV for analysis. Your insights, your way.
Extracted Insights
Finance_Director_Interview_Marcus_R.txt
Pain Points
3 foundcritical priority
12x mentionedManually reconciling financial data takes 2 full days every month
high priority
8x mentionedNo real-time visibility into cash flow creates anxiety and poor decisions
medium priority
5x mentionedMultiple spreadsheets break when team members edit simultaneously
Current Solutions
2 foundCurrent solution
$500/monthQuickBooks + Excel + manual data entry "nightmare"
Current solution
$2000/monthHired part-time bookkeeper but still requires founder oversight
Killer Quotes
2 foundpricing quote
Founder, SaaS startupI would pay $10K tomorrow if it saved me those 2 days every month
pain quote
CEO, E-commerceThis is the biggest bottleneck in our entire business - I lose sleep over cash flow
AI-Powered Analysis
Processed in 31 seconds
Built for Founders Who Move Fast
Riff understands the way modern founders work: evidence-based, iterative, and always fundraising. Turn every customer conversation into your competitive edge.
Instant Analysis
Get structured insights from hour-long customer interviews in 30 seconds. Pain points, workflows, and quotes—extracted automatically.
Pain Point Tracking
Automatically identify and rank customer pain points by frequency and intensity across all your interviews.
Quote Wall
Never lose another powerful customer quote. Get investor-ready soundbites, tagged and searchable for fundraising.
Workflow Mapping
Understand exactly how customers solve problems today—revealing opportunities for your solution.
Assumption Validation
Track what you got right and wrong in your hypotheses. Turn discovery into validated learning.
Export & Share
Get Notion-ready summaries and investor update snippets. All insights exportable for deeper analysis.
Your Quote Wall: Never Lose Another Insight
Every powerful customer statement is automatically captured, categorized, and made searchable. Perfect for investor decks, team alignment, and product decisions.
Time Waste
"This process takes me 4 hours every week. I literally stay late on Fridays just to get the reports done."
Sarah M.
Sales Manager at TechFlow Inc
Interview #3
Workflow Issue
"We're using three different tools for this workflow and nothing talks to each other."
Mike R.
Operations Dir at DataCorp
Interview #7
Pricing Signal
"I'd pay $500/month tomorrow if something could automate this mess."
Lisa T.
Head of Growth at Growth Labs
Interview #12
Time Waste
"My team spends more time on manual data entry than actual analysis."
David K.
Analytics Lead at Metrics Plus
Interview #15
General Insight
"Every month I tell myself I'll find a better solution, but never have time to research."
Emma W.
Founder at StartupXYZ
Interview #18
General Insight
"The current system works, but it's definitely not ideal. There has to be a better way."
Tom B.
Product Manager at ScaleUp Co
Interview #21
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Pricing Built for Bootstrapped Founders
Start free and scale as you grow. From first interviews to Series A, Riff grows with your discovery needs.
Save 15% with Yearly!
Basic
For curious individuals, testers, or job seekers.
Free
- Up to 5 interviews/month
- Core insight extraction
- Basic export options
- Powered by Riff watermark
Growth
Coming SoonFor active founders doing serious discovery.
$29
/month
- Unlimited interviews
- Advanced insight analytics
- PDF + CSV export
- API access
- Remove watermark
Team
Coming SoonFor growing startups with multiple interviewers.
$49
/ user /month
- Everything in Growth
- 5 team members
- Shared insight library
- Team analytics dashboard
- Priority support
Turn customer conversations into your unfair advantage
Join founders from top accelerators who use Riff to systematically extract insights from every interview.